One of the most asked questions in the blogging community is how do bloggers make money? Every blogger and niche is different, but there are a few easy, actionable steps to monetize your blog. Some blogs barely make enough income to pay for hosting fees, whereas others can generate enough cash to keep a small army employed. Here are 5 Easy, Actionable Steps to Monetize Your Blog:
Sell Ad Space
Banner adds through affiliate networks used to be all the rage and was what most bloggers used. There is a better way though. When your site has either high amounts of traffic or is super niched you are in a place where you can cut out the middleman. You work directly with an advertiser and display their ad for a fixed period of time for a set amount of money. Generally, these are done in quarter increments that allow the advertiser to change out the ad each quarter. This is a great way to go if you want to work with a local business who may not yet be using affiliate marketing but is a great match for your site.
By far, one of the easiest and most lucrative ways to monetize your blog is through affiliate advertising. There are dozens of affiliate platforms from AWIN, Commission Junction, and AvantLink to name a few. Each advertiser pays out a set commission based off of either sales or impressions. Read the merchant agreement and reach out to the affiliate manager to make sure the program is right for you. One thing to note, don’t be afraid to reach out the affiliate manager and ask for a higher commission or to try the product. Building a solid relationship with your affiliate manager will go a long way.
Create and Sell Your Own Products
Many bloggers are passionate about other topics. Some bloggers are amazing photographers and others have the gift of illustration. Photographers can reproduce their work on a number of items from coasters to large pictures perfect for the office. They post the products on their site using a plugin like WooCommerce and then order the product from companies like Shutterfly when it sells. There are many different products that can be monetized this way. If you are an artist, you can create adult coloring books and list them for sale on Amazon.
Promote Products that you Use
This goes hand-in-hand with affiliate marketing. Often times people ask for your opinion on everything from what website host you prefer to which Insta-pot brand you use. Tell them! You can write it up in a blog post or a simple Facebook status with the link to the product either from Amazon or an affiliate network. When you do these organically or in response to someone asking a specific question, it won’t look spammy. Now don’t go and just be a link dropper and hope that anyone and everyone will click your link.
Holiday Gift Guides
Gift guides are quite popular during the fourth quarter. Whether you have a gardening or sports blog, you can create a gift guide that your readers will love. Reach out to the companies you want to represent and ask for review items, paid placement, or a higher commission on the products you are want to share.
For example, I created this Games of Thrones holiday gift guide for the superfans. Do you have tips? Let me know if a comment below!